Archive by Sanderson Design

• User Research: Qualitative research methods, such as interviews, surveys, and usability testing, were used to understand user needs and expectations.
  
• Heuristic Evaluation: I assessed the website against usability heuristics and best practices, identifying usability issues and making recommendations for navigation, information architecture, consistency, and error prevention.
  
• Content Analysis: A thorough evaluation of the website's content identified areas for improvement in terms of clarity, relevancy, consistency, readability, and alignment with user expectations.
  
• Interaction Design Evaluation: I analyzed the website's user interface and interaction patterns, identifying opportunities to improve user flows, task completion, visual affordances, feedback mechanisms, and error handling.
  
• Information Architecture Analysis: An in-depth analysis of the website's information architecture revealed potential navigational challenges and recommended structural improvements for a more intuitive user experience.
  
• Usability Testing: Testing sessions validated findings and gathered direct user feedback to identify areas of confusion, frustration, and refinement.
• Analytics Analysis: An in-depth analysis of analytics data provided insights into user behavior, engagement, and conversion rates, complementing qualitative research findings and uncovering optimization opportunities.